Where Is Print Going? Unraveling the Future of Print in the Insurance Industry
Do people even print anymore?" "Where is print going?" I was recently asked this by an executive in the insurance industry; you may be pondering these questions. Such inquiries push us to debunk certain misconceptions and highlight the evolution the printing industry over the years.
Before we unravel this, let's clear a common misconception. The evolution of print isn't merely defined by the device we use but essentially by the 'experience' we derive from it.